The pandemic accelerated digital transformation faster than anyone could have anticipated, and service providers have needed to adapt just as quickly. In regions such as Southeast Asia, the scale of the challenge is clear – a colossal population which previously had more limited internet access has suddenly shifted to conducting the majority of its business online.

Originally focused primarily on the carrier Ethernet space, MEF has worked for years on developing standards and certifications. Across the past few years, its remit has expanded greatly across other technologies, making its certification work of ever-greater importance to operators in emerging markets.

The pandemic has prompted a global surge in demand for data, with video-grade networks required now for entertainment as well as basic communication with those we’ve been unable to see in person. Operator groups were already on this journey, but have been forced to accelerate their strategies to meet this demand.

It’s no secret that many emerging markets suffer from a digital inclusion gap, but building a business case around correcting this can be challenging. We caught up with Elisabeth Medou Badang, Senior VP of Orange Middle East and Africa, to discuss the operator group’s Digital Centres and how a strategy focused on the benefits of connectivity is key to driving demand.